Monday, November 14, 2011

Members SWOT

These are the results of the SWOT analysis for Member.  If you are a MEMBER that did not participate in the meeting, please review this and add your thoughts/ideas.  Just type in the box provided at the bottom and submit.  You can identify yourself as Anonymous (that way you don't need to log in).  You will be asked to type in a verification so that we know you're not a robot.  As we get these comments, we can add them to the body.

Strengths
  • Community Relationships;Network – connected to people;  Personal connection
  • Trust between members and producers; Know Source of Food/Food Security; Knowledgeable and Helpful Producers (can talk with them);  Transparency; Relationships between member and producers
  • Local Good Food Seasonal produce
  • Organic Supports sustainable lifestyle
  • Has good reputation in community;  Connecting with other community organizations
  • Modern food sharing space
  • Educational
  • Online ordering and info
  • “Organically” organized
  • Feel like part of something special;  Fun; Elitist; Can try new Things

Weaknesses
  • Online – vague size of product v. price
  • Web layout: Not user friendly, not clear re: Process; Too many clicks to shop; No search function; Inability  to keep filling online cart;  Order system does not allow for comparison; Limited description for products; Lack of product images
  • Location
  • Lack of interaction with neighborhood
  • Lack of co-op spirit (Participation)
  • Limited hours
  • Lack of receipt/ bill of sale
  • Extras run out too fast
  • Low yield between awareness and membership
  • Perception of high price  Higher price
  • Ingrained shopping habits
  • Online Volunteer calendar out of date. 

Opportunities
  • Increase visibility; Ads on Benches; Signage – especially near location
  • More community outreach (i.e., ArtBeat);  Better Connection with local community agencies
  • Outreach to health and wellness fitness facilities
  • Education in Schools
  • Flyers at Universities; University/Grad student market
  • Integration into immediate neighborhood
  • Coordination with LangLab for events
  • Festivals, movies
  • Debit/Credit cards
  • Monthly account/Budget plan (“PPC CSA”)
  • Expand Products, services
  • Transparency of budget 

Threats
  • Decline in National Economy
  • Member Drop-off
  • Dependence on small number of people to run co-op
  • Increase Competition/Farmers Market and Major Retailers
  • Government Regulation and Food Policy
  • Illness/Death Liability
  • Quality Control
  • Growing too fast
  • Low Participation by members;  Recruiting too many members who won’t participate in CO-op
  • Big dip in driveway
  • Large effort to shop, pick up
  • Inadequate parking capacity
  • Not ADA friendly
  • Losing key producers
  • Inconsistent availability of products
Labels:

1 comments:

  1. I agree with many of the comments above, both positive and negative. Personally, I find it difficult to order on line, not merely because the website is not as user friendly as it might be, as some have noted, but particularly because I prefer to look over the actual merchandise in person to make sure it is what I want. Further, when I am at the market, seeing for example some beautiful broccoli rabe might inspire me to buy and cook something I hadn't planned on. So personally I much prefer buying in person rather than ordering online. And I generally find the twice a week marketing hours reasonably convenient and adequate.

    ReplyDelete

Please add your ideas to the list above.

Subscribe to: Post Comments (Atom)